Here lists several solutions to get music, video, movies, audio books playable on Microsoft Zune player.

Transfer videos/music to Zune directly with Zune software

Zune software can import your existing files, including your music and video from iTunes and Windows Media Player, and put them on Zune. Supports videos in MP4 (MPEG-4), WMV, H.264 up to 320x240 and audio files in unprotected MP3, AAC, WMA up to 320Kbps, 48KHz.

Rip your CD to Zune

Zune software can not only manage and view your songs and movies, edit album and track information, but also support ripping audio CDs. So, if you have many favorite music CDs, just rip them to WMA, MP3 or AAC file formats, and transfer to your Zune.

Another, Zune software can help you burn music to CDs playable on your CD or DVD player.

Purchase songs and movies from Zune Marketplace

You could get a Zune pass, subscribe for $14.99 a month with unlimited downloads for that month. You can also go for individual downloads.

1) Subscribe
* Sign up for a free Zune account.
* Download as many tracks or albums as you like, and sync to your Zune.
* 14-day free trial Zune pass subscription without needing credit card.

2) Individual download
* Sign up for a free Zune account.
* 79 Microsoft Points per track (roughly 99 cents), 4000 Microsoft Points' price is $50.
* Microsoft Points is a universal system that works across borders, including Xbox Live Marketplace and other Microsoft properties.
* Purchase Points from the Marketplace using a credit card or pick up Points cards at a participating retail location.

Convert DVD to Zune, convert video files to Zune

If you have some DVD movies, music DVDs or video files in AVI, DivX, MPEG, MOV, XviD, 3GP, ASF, MPG, Dat, DVR-MS, VOB, VRO, RM, MP4, RMVB, WMV which can not play on your Zune, you can convert to MP4, WMV or H.264 video files with zune conversion tool.

It is cheering that many conversion tools were released soon after zune. Google it, we could find some famous ones, such as Xilisoft zune converter suite, pqdvd zune converter, Imtoo dvd to zune converter, cucusoft zune conversion tool, avex etc.

Audio books in M4b file format

M4b is an audio file wrapped within MPEG-4 container format. Zune software can recognize .m4b audiobook and put onto Zune.
Hints: Since Zune can only support pictures in JPEG, you need to convert image files in BMP, GIF, TIFF, PNG, etc. formats to JPEG first in order to enjoy on your Zune.