A new survey commissioned by Hitachi shows that 78% of consumers say their next TV will be an HDTV, but two thirds say they don't know what the difference between the different models available.
The HDTV market is riddled with plasma vs. LCD, DLP vs. flat panel, and
720p vs. 1080p. According to the Hitachi survey, around 67%
of consumers would not be able to explain the differences between these
technologies. And that is why it is hard for customers to choose a HDTV...
That's not stopping them from being interested in a hi-def set,
though. 85% of consumers making a household income of over
said they are interested in HDTV, with that number at 70% for
households making less than $35,000. The survey showed that men were
somewhat more knowledgeable about different HDTV options. 73%
said they were confused by the various technologies, compared to 51% of
the surveyed men. 60% said picture quality is the more important factor
in buying a new TV. 11% said it was the brand of the TV, and
most concerned with screen size.