As one of the biggest content supporters for Blu-ray, Disney will be kicking off a multi-million dollar promotional tour for the high definition format.
Disney will set up mall kiosks in 18 cities across
the country, showing off new and upcoming Blu-ray movies.
It's a move that Disney hopes will educate non-enthusiast customers
about the Sony-fronted format. In addition to interactive
demo stations, the kiosks will show presentations of select videos
While several hardware and content providers are hedging their bets
between the two formats, including Warner, Panasonic and Toshiba,
Disney has already shown extremely strong devotion to Blu-ray.
Future Disney titles are expected to include exclusive interactive
games that take of Blu-ray technology, new special features, and
digitally restored versions of classic animated and feature films.
Disney's Magical Blu-ray Tour will begin on August 17 in Canoga Park,
CA, and continue through the holiday season across 17 other cities,
including San Francisco, Portland, OR, Seattle, St. Louis, Atlanta, and