In its first week out of the gate, consumers preferred the Blu-ray edition of '300' nearly twice as much as its HD DVD counterpart.
That's according to numbers which first appeared Wednesday in a USA
Today blog post and again today in a new article at Home Media
This news follows Warner's announcement earlier this week that the
Blu-ray and HD DVD editions of '300' had shattered earlier records to
become the fastest and best-selling high-def disc title yet. Warner's
press release, which emphasized the studio's dual-format support, did
not break out sales numbers (or ratios) for the two formats.
While the 65:35 ratio roughly matches the overall market share for both
formats, HD DVD supporters had hoped that a series of supplemental
features exclusive to the HD DVD edition of '300' might help the format
pull out from under its next-gen rival.
Source: High-Def Digest